26Oct/120
Innovation and Productmanagement Basics – Part 2
Dear students,
to get an overview about the main dimensions of a business model we gave the business model framework “CANVAS” a try.
CANVAS
copyright (c) Dr. Alexander Osterwalder, Yves Pigneur
The Business Model Canvas, is a strategic management tool which allows you to describe, design, challenge, invent, and pivot a business model.
Here you can see a video:
Your challenge was to help people to get more innovative. Below you can find your results. You did a great job!
Canvas 1
Canvas 2
Canvas 3
October 28th, 2012 - 18:15
Well, when we started out eleven years ago I was working on my dissertation on business models and there were a lot of people talking about business models. There were lots of conceptual models out there. The key difference is that we took all those concepts, made a synthesis, tried to simplify them and then designed a model which we rigorously tested in the market with companies, with entrepreneurs, and with senior executives. It was a scientific approach. We called the output “Business Model Ontology” before it became “Business Model Canvas” later on. Once the dissertation was published, the method was increasingly used throughout the world. So the model was “stress tested” by the market. Today a lot of companies around the world use the “Business Model Canvas” to describe their business models, to challenge them and invent new ones.
January 8th, 2016 - 09:57
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August 12th, 2017 - 15:20
Hhahahaha genau!